Power of the Pocketbook

I am not someone who loves to shop. But, I will shop for good causes. I will buy items from friends who are in direct sales. I will stop at a roadside stand to support a local business person. I shop the small businesses in my town whenever I can. And… I am the person who will not go to a place if that business does not align with my belief system.

Case in point…

For years, I have avoided places like Hobby Lobby and Chick Fil A because I do not like the causes that they support. I do not hate on them. But, I will never volunteer to go to these places. In fact, if others suggest I will politely decline. I simply say, “I do not patronize that business.” I just do not make a big showing of it.

Now, I want to make a big showing of it.

On July 8th, the US Supreme Court ruled in favor of a Trump administration regulation that allows businesses to opt out of providing their employees (through health insurance) free birth control. Businesses are permitted to do this if they have “religious and moral objections.”

Prior to this administration’s regulation update, an Obamacare mandate required company health insurance policies to cover birth control. As a result, millions of Americans had access to free contraceptives. Now, thanks to this SCOTUS decision, those same people will now incur out of pocket costs for their contraceptive care.

When I heard about this case, I was disappointed. This is just one of many cases where I see companies putting their needs above their employees. I am tired of seeing companies litigate against their employees best interests. It seems as though companies only want to look at their bottom line.

But, I think consumers have tremendous power to make companies reconsider how they treat their employees. I ask each of you to recognize the incredible power of your pocketbook. By publicly voicing our dissatisfaction and committing to avoiding businesses that litigate against their employees’ best interest, we use our power.

This is not a new idea. Delores Huerta and the farm workers union used such a similar technique by encouraging Americans to boycott grapes. This technique has proven successful. Additionally, thanks to social media and corporate presence on those same website, consumers have more voice now than ever with American businesses. So now the piece remaining is you. Start using the power of your pocketbook at businesses that promote their employees’ best interests.

How do you use the power of your pocketbook?

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